VERO MODA launched in 1987 to fulfill a need for good quality, on-trend clothing at affordable prices, and today it is one of Europe's largest clothing brands for young women. The brainchild of Troels Holch Povlsen, VERO MODA was one of the first brands to launch within the Bestseller family.
Through the years, top models such as Helena Christensen, Claudia Schiffer, Christy Turlington, Kate Moss and Gisele Bündchen have been the faces of VERO MODA. They have contributed greatly to the branding of VERO MODA as part of the fashion world. Today, the international models Cheng Yijia and Jules Mordevets represent the brand.